Sweetdreams secure distribution to Irish confectionery markets with Alderwood

North East confectioners Sweetdreams Ltd, have established a direct link into Northern and Southern Ireland confectionery markets through distributor Alderwood Confectionery as part of their expansion and export opportunities for their brand of quirky chocolate treats, Choc Nibbles.

Alderwood Confectionery have over 25 years of experience in the wholesale confectionery business and specialise in supplying the best range of confectionery to Ireland at the most competitive prices, stocking a full range of Jelly to Hard Sweets, Novelty Sweets and Lollipops.

Matthew Stephenson, Managing Director of Sweetdreams Ltd stated, “We’re delighted to be working with Alderwood Confectionery. As part of our ongoing growth strategy we’ve been seeking opportunities to extend our brand Choc Nibbles into new markets and also look for export opportunities. Alderwood Confectionery have a very well established wholesale and distribution network in Ireland, therefore perfectly aligned to our expansion plans.”

“Alderwood took its first delivery of the full Choc Nibbles product range, including our three flavour variants of Choc Nibbles – original, orange and mint, Toffee Crumble and Choc Lick, and our two new products Jammie Choc Nibbles and milk chocolate coated, Posh Choc Nibbles, in April and had sold out within weeks. The more orders secured, we’re very much looking forward to consolidating our supply relationship with Alderwood.”

Diarmuid Naughton, Managing Director of Alderwood Confectionery, said “We’re always looking for opportunities to expand our range of confectionery and bring new products to the Irish confectionery market. The Choc Nibbles brand is firmly established in the UK markets, yet little known currently in Ireland. I’m very pleased initial sales trials exceeded my expectations, there is clearly demand for Choc Nibbles products across Northern and Southern Ireland”.

This year Sweetdreams Ltd is targeting double digit growth. Key focus areas include targeting the growing discount sector, to extend our distribution and wholesale network particularly in southern England, Southern and Northern Ireland, potential export opportunities and seasonal gifting lines.

Evoking nostalgic school day memories of eating quarters of chocolate from paper bags, Choc Nibbles are well known across the UK. Sweetdreams Ltd, manufacturers of Choc Nibbles’ tasty chocolate treats, creates high quality chocolate products in a range of flavours, using premium ingredients, offered at value price point. Established for almost 30 years, Choc Nibbles have become a favourite for anyone who tries them.

Choc Nibbles retro sweets jars

Choc Nibbles range of quirky chocolate treats