Sweet Success for North East Manufacturer

NORTH EAST confectionery manufacturer Sweetdreams Ltd is set to further expand outside of its northern heartland after securing two significant new distribution listings.

Appleton Sweets and Alderwood Confectionery are the latest wholesalers to supply Sweetdreams’ range of quirky chocolate treats, Choc Nibbles. The announcement of the distribution deals follows the recent unveiling of Sweetdreams’ ambitious plans to achieve double digit growth in 2015.

The partnership with Alderwood Confectionery will see Sweetdreams extend its distribution and wholesale network to Northern and Southern Ireland, whilst the listings to supply Appleton Sweets directly will strengthen the brand’s existing foothold in Southern England.

Combined, the new deals will increase the Northumberland-based family-firm’s production significantly as it supplies both distributors with its full range of Choc Nibbles products, including Original Choc Nibbles, Original Toffee Crumble and Choc Lick in a variety of formats including the new 200g sharing bags, 3kg jars as well as 5kg and 10kg bulk options.

Matthew Stephenson, managing director of Sweetdreams, said: “The popularity of Choc Nibbles as a quirky treat available at the best price is continuing to grow significantly outside of our native northern territory, and we’re excited to announce new partnerships with Alderwood Confectionery in Northern and Southern Ireland and Appleton Sweets in London.

“As part of our ongoing growth strategy we’ve been working to extend the Choc Nibbles brand into new markets and also identifying export opportunities. With Alderwood Confectionery’s established wholesale and distribution network in Ireland and as Appleton Sweets is one of the UK’s leading food cash and carries specialising in wholesale sweets and bulk chocolates, both companies are perfectly aligned to our expansion plans.”

Since taking over the business in 2007 after buying out its former owners, the Stephenson family has grown Sweetdreams to an 11-strong team, more than doubled turnover and has invested over £80,000 in its Cramlington factory following a grant secured from Arch Northumberland to increase production capability and to diversify into new packaging formats.

As part of its growth strategy, Sweetdreams recently outlined ambitions to grow turnover by 10 percent year-on-year by increasing its national footprint and introducing new product lines to its Choc Nibbles range.

Evoking nostalgic school day memories of eating quarters of chocolate from paper bags, Choc Nibbles are well known across Northern England. Sweetdreams manufactures its high quality chocolate products in a range of flavours, using premium ingredients, offered at a value price point.

For more information on Choc Nibbles from Sweetdreams visit www.chocnibbles.co.uk.


Notes to editors:
Choc Nibbles from Sweetdreams are well known locally and evoke childhood memories of ‘a quarter of’ for many and have gathered quite a fan base from children to adults alike in its 30 year history. With the recent growth surge of traditional sweet shops on the high street, the ‘choc nibble’ has seen a considerable increase in demand with over 15 tonnes being dispatched on a weekly basis across the UK.

Choc Nibbles manufactures a high quality chocolate product, with best quality ingredients, at a value price point. Products are available to wholesalers to purchase direct:

• Original Choc Nibbles, the best seller, a delicious soft bite using a blend of quality chocolate, soft caramel, biscuits and nuts
• Toffee Crumble, A blend of chocolate, a touch more gooey toffee and extra biscuit
• Choc Lick, a velvety chocolate dust
• Orange Choc Nibbles, a blend of real milk chocolate, caramel, wafer biscuit and zesty orange flavour
• Mint Choc Nibbles, a blend of real milk chocolate, caramel, wafer biscuit and fresh mint flavour
• Posh Original Choc Nibbles, our original choc nibbles with a ‘posh’ milk chocolate coating
• Jammie Choc Nibbles, a combination of delicious chocolate, fruity jam and crumbly biscuit.

Choc Nibbles offers one of the best POR’s for retailers of over 30 percent in the bulk and weigh out chocolate sector. We don’t make it pretty, we just give you the best chocolate for the best price.

Fun, quirky and definitely unique, these tasty chocolate treats are very moreish – and most certainly have the ‘nibble factor’. Versatile too, they’re a perfect ingredient for home baking – creating delicious desserts, cupcakes, toppings for ice-cream, pancakes and milkshakes.

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