NORTH EAST confectionery manufacturer Sweetdreams Ltd has secured its first order of quirky chocolate treats, Choc Nibbles into the UKs national discount retailer, B&M Stores.
The new 250g pre-pack bags of Original Choc Nibbles, designed especially for the retailer, are now available throughout B&M stores across the UK. Made with premium ingredients and real milk chocolate, Original Choc Nibbles represent excellent value for B&M customers, retailing at 99p per pack.
This breakthrough comes following an £80K investment during 2015 to take the business to the next level and target the discount sector of the UK market, as part of its ongoing growth strategy. Matthew Stephenson, Managing Director of Sweetdreams Ltd is delighted to have secured this first order. “Having upped quality control and infrastructure within our manufacturing facility, reorganised warehousing and brought in new capital equipment and machinery, we’re pleased to see our plans coming to fruition” he comments.
“This now allows us to be far more reactive to the market, developing new packaging formats with smaller runs and enter into new distribution channels, extend our reach and strengthen our unique brands in a highly competitive market. The booming retail discount sector is a key target market for our products. To have secured a national listing for our Choc Nibbles line at B&M Stores, for a small family run business, is an indictment of our entrepreneurial spirit,” he continues.
B&M, formed in 1978, is now one of the leading variety retailers in the UK. From its first store in Blackpool, Lancashire, B&M has grown to over 450 stores and employs over 20,000 staff. B&M believe in selling top branded products at sensational prices and attract over 2.5 million customers through their doors a week. B&M has stores throughout England, Scotland, Wales and Northern Ireland.
As part of its growth strategy, Sweetdreams outlined ambitions to grow turnover by 10 percent year-on-year by increasing its national footprint seeking new distribution channels for its Choc Nibbles range.
Evoking nostalgic school day memories of eating quarters of chocolate from paper bags, Choc Nibbles are well known across Northern England and fast gaining brand recognition across the UK. Sweetdreams manufactures its high quality chocolate products in a range of flavours, using premium ingredients, offered at a value price point.