PRESS RELEASE
THURSDAY 14TH SEPTEMBER 2023
British confectioners Sweetdreams Ltd, is relaunching a much loved classic from their Choc Nibbles range, chocolate coated Posh Choc Nibbles which is now available to buy exclusively at Aldi Stores nationwide.
Well known for their unique appearance and characteristic moreish taste, the secret combination of chocolate, caramel, biscuits and coated in thick milk chocolate, makes Posh Choc Nibbles a go-to treat, offering a category leading value 150g snack size bag, retailing in Aldi at £1.49.
Retaining its inaugural retro look packaging, Posh Choc Nibbles, first made an appearance as a limited edition in February 2017 and earned their posh title after the ‘Original Choc Nibble’ received a tasty upgrade. Building on the delicious recipe of the best-selling range they have been ‘poshed up’ with a classy coating of smooth milk chocolate making a royal return to the in the ‘middle aisle’ in Aldi stores across the UK.
Designed to disrupt the market, the range represents the best value in the UK confectionery market and is the company’s biggest selling brand. Retailers can expect a typically great Choc Nibbles POR and sell through.
The Choc Nibbles confectionery range is a nostalgic, retro sweet that has had a loyal following since the 1990’s. The Posh Choc Nibbles line now stocked in Aldi opens up a new and exciting treat to both new and existing consumers.
Matthew Stephenson, Managing Director stated, “This represents a significant step for Sweetdreams and Choc Nibbles – a brand that’s now valued at over £4 million at retail. We’ve broken that ‘glass ceiling’ with a reputable brand, worthy of major retailers and national distribution. Credit also must go to Aldi for their support for disruptive, British brands like ours.”
“The Choc Nibbles brand continues to grow from strength to strength. Relaunching a consumer favourite represents an exciting, and great value addition to the range and is sure to be an instant hit with Choc Nibbles fans. The children that loved Choc Nibbles in their youth, have grown up and supported the brand throughout the years.’ Matthew continues.
Posh Choc Nibbles are on sale from Thursday 14th September exclusively in Aldi Stores nationwide priced at £1.49.
Sweetdreams Ltd, brand owners of Choc Nibbles, is a family run business, originally established in 1985. Manufactured in Northumberland, Choc Nibbles is a childhood memory for many. Visit www.chocnibbles.co.uk for more information.
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For more information, contact Cathy Stephenson at Sweetdreams Ltd on 01670 738435 or email cathy@sweetdreamsconfectionery.com
Notes to Editor:
Sweetdreams Ltd are manufacturers of distinctly different confectionery, including the wonderfully quirky Choc Nibbles range of chocolate treats. Specialists in manufacturing of chocolate bars, chocolate coated and panned products, supplying the food industry with high quality confectionery.
Sweetdreams are passionate about bringing disruptive brands to the market and bringing back a traditional artisan approach to confectionery through innovation, taste profiling and creativity to ever more demanding consumers and retailers looking for quality and novel products.